I was managing editor of SCMP.com for three years, joining the team just as the website was relaunching. I was responsible for devising and overseeing a strategy to integrate print and digital operations, facilitating a digital-first approach to publishing.
During my time at SCMP, traffic soared from 800,000 monthly page views to, at its height during the 2014 Occupy Central protests, 14.6 million monthly page views.
Additional responsibilities:
- Utilized analytics tools to make informed editorial decisions, using metrics to help shape content strategies
- Implemented training programs across editorial in online breaking news, SEO best practice, analytics and social media
- Led social media strategy, resulting in huge growth. In 2014, the number of people following SCMP on Facebook and Twitter increased by 370% and 155% respectively
- Liaised with marketing and advertising on key campaigns
- Managed staff budgets
- Presented business cases for new projects, demonstrating P&L, projected traffic /subscriptions
- Collaborated on setting departmental KPIs
- Involved in day-to-day editing of website where necessary
- Key role in scope of new cross-platform editorial publishing system
I left my role at SCMP.com to take a short career break after the birth of my second child.